GIENI, yashinzwe mu 2011, ni isosiyete yabigize umwuga itanga igishushanyo mbonera, gukora, gukora no gukemura sisitemu ku bakora amavuta yo kwisiga ku isi.Kuva kuri lipstike kugeza kuri poro, mascaras kugeza lip-glosses, cream kugeza eyeliners hamwe na poli yimisumari, Gieni atanga ibisubizo byoroshye kuburyo bwo kubumba, gutegura ibikoresho, gushyushya, kuzuza, gukonjesha, guhuza, gupakira no gushyiramo ikimenyetso.